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This web site has the following in the homepage, "Stop Going Through Gate Keepers to Reach the Decision Maker." We noticed that the web site also stated " Increase engagements and eliminate prospecting." It also said " The app that delivers new business. New business is the lifeblood of any company. Gravitocity is a great new app designed for sales forces to increase their new business quotient by getting more engagements with decision makers and eliminating time spent prospecting among gate keepers. Using Gravitocity, a simple search. With the decision maker rather than spending time prospecting and cold calling." The header had prospecting tools as the highest ranking optimized keyword. It is followed by prospect management, prospecting, and prospects which isn't as ranked as highly as prospecting tools. The next words gravitocity.com uses is sales force. online prospecting was included and might not be understood by search parsers.